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IDUN Minerals
Stockholm · since 2011 · Mineral makeup
IDUN, Stockholm
Named for a goddess.
Born in Stockholm on International Women's Day, 2011, and named after Idun, the Norse goddess of beauty and youth.
IDUN makes mineral makeup: foundations, powders, blush, eye and lip colour, and brushes.
The apple on its packaging comes from the myth: Idun kept the golden apples that held the gods young.
The brand is Swedish; the products are made by specialist makers in Italy, Germany and the Czech Republic, and the brushes in China.
“Born on International Women's Day, 2011.”
— IDUN Minerals
The facts
- Brand
- Stockholm, Sweden, since 2011
- Made in
- Italy, Germany, Czech Republic (brushes: China)
- Makes
- Mineral makeup and brushes
- In India
- idunminerals.in